Memory aid
cjmconnors — Tue, 03/24/2009 - 15:29
[Note: making a private thread public.]
I want to be able to have things appear on the frequency required to program them into memory without having to sit-down and rote memorize them. Also need to consider doing this for advertising - a system that can identify the concepts on a page/site that can then match the right advertiser is cool - but to do it across sites, using the same relevant ad to get more eyeballs and get it in the users memory quicker would be very cool.
Across sites but for single/specific user?
Kevin — Mon, 07/21/2008 - 00:51Do you mean that the thing to learn (or the thing being branded) is being suggested based on a specific user, but ranging across many sites instead of just one? This makes sense, I think, sort of like if everyone in the world had Google AdWords, but since they don't, this code will just travel along with them? This seems like a different model than what we have today. Who do we get to buy into this? Let's say nothing is being sold (or let's say, it's already sold to them), then this runs evaluating the pages they visit to determine what and when to suggest the thing they are learning? I like that. It's harder for me to understand how we would do this for an advertiser.
Yes, one to many for the advertising model
cjmconnors — Mon, 07/21/2008 - 23:09Yes, the good or service is suggested based on the user, it's relevance to the site and is repeated across appropriate sites as the user traverses the web. I had originally thought of using something like a web beacon (http://en.wikipedia.org/wiki/Web_bug) to track the user; there may be better ways. (Terry?)
That way the user gets only ads that are relevant to them and are reinforced by the content. We'd need to be able to profile the content (like we did with Verity's Classifier, or like Topodia, Zemanta or Calais do now.) If we can also include some interval data that I dug up (at what interval does the user need exposure to a concept/item/brand to best imprint it into memory) that would be really cool.
Which leads to the learning scenario... use that interval (I think I put it in the Art of Memory Twine) to randomly display something the user wants to learn, in their context, disrespecting other content. (Or maybe respecting content?) Blatant or subliminal - wonder if that makes a difference? Can the user choose?
This is one thing I really wanted to dig into, let me know if you think I'm just nuts!
Murketing [sic] - blatant or subliminal -
Kevin — Tue, 07/22/2008 - 00:08one perspective, from Rob Walker's "Buying In" recent book:
Who we are and what we buy
Murketing, murky and marketing – “refers to the increasingly sophisticated tactics of marketers who blur the line between branding channels and everyday life”, “the modern relationship between consumer and consumed” … “defined not by rejection at all, but rather by ;frank complcity
Milennial consumers – “the least rebellious generation since the youth concept was invented” billed as resistant to branding, but in fact, buying in is fine – as long as we know who’s pulling the wool over our eyes
Phorm, Inc. - and behavioral targeting
Kevin — Fri, 07/25/2008 - 11:53Looks like a traffic pattern analysis that moves across sites, in the way we talked about this kind of capability that travels "with" the user. See http://en.wikipedia.org/wiki/Phorm and http://en.wikipedia.org/wiki/Phorm and mor generally, http://en.wikipedia.org/wiki/Behavioral_Targeting
I'll look into these a little more closely. Phorm, for instance, is also very big on privacy protection.
Phorm - wrong link ; minor issue
Kevin — Fri, 07/25/2008 - 11:54It should have been http://www.phorm.com/ as well as the Wiki links.
memory systems 'expanded' by senses
Kevin — Sun, 09/07/2008 - 19:20From article at http://www.psychwww.com/mtsite/memxpand.html (also Twined) which talks about one kind of memory system and how to extend it:
"Keep on expanding the method - You might to decide to expand this system to additional level by associating sounds to the images (e.g. a soprano singing, wind chimes, etc.); by associating smells; linking friends to images; etc."
My comments:
The 'expansion' of systems is akin to multipliers: each additional system multipliers the possibilities. Think 1 system gets you 10, 2 systems, 100, 3 systems, 1000. The sounds/smells is both multi-sensory tagging AND the multiplier we have been thinking of.
Dunbar number for categories?
christine — Sun, 09/07/2008 - 20:04That's great for multi-sensory, but the term "multiplier" got me a tad concerned. Is there an equivalent to a Dunbar Number for the stock objects we use in a memory palace? At what point does the human mind break? It's one thing to provide Xn possible 'tags,' but what do we recommend people limit themselves (or commit themselves) to?
Is Miller right? http://cogprints.org/730/0/miller.html And how relevant is that to this particular problem space?
I'll do some more digging on this one - an initial search returned a ton of hits! That and I need to clear my head so I can think! ;) Maybe I'll try to dig up my Lakoff books - Women, Fire and Dangerous Things is always amusing, especially after Meena's stories! Or Arlene's categorization and classification books... Damn I hate moving when it means my books are forever boxed up!
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